Ash Roughani

Sacramento, California

I'm a systems thinker who enjoys bringing people together to improve the end-to-end civic user experience through creativity, innovation, and design in complex public policy environments.


Experience

Special Projects Manager

Office of the City Manager, City of Sacramento

Responsible for Citywide performance measures and grants management.

Nov 2021 - Present

Project Manager

Office of Innovation & Economic Development, City of Sacramento

Advanced inclusive economic development in the City of Sacramento by supporting COVID-19 economic relief and recovery programs, including small business forgivable loans and outdoor dining grant programs. Served as lead staffer to the Measure U Community Advisory Committee.

Jan 2020 - Nov 2021

Innovation Specialist

Office of Innovation & Economic Development, City of Sacramento

Within the City Manager's Office, continuing to lead innovation capacity building efforts that make City Hall a more agile organization, building out the Sacramento Urban Technology Lab, facilitating demonstration partnerships, administering grant programs, and managing multiple opportunity pipelines.

May 2018 - Jan 2020

Bureaucracy Hacker

Office of Mayor Darrell Steinberg, City of Sacramento

Developed strategies to streamline bureaucratic processes in the Mayor's Office for Innovation & Entrepreneurship.

Dec 2016 - Apr 2018

Program Manager

Office of Mayor Kevin Johnson, City of Sacramento

Under Mayor Kevin Johnson, operationalized the Mayor's Office for Innovation & Entrepreneurship to build Sacramento's startup pipeline, engage the innovation ecosystem, and make City Hall open for business. Advanced policies, processes, resources, and incentives.

Jun 2016 - Dec 2016

Freelance Videographer + Web Developer

ashrock | digital

I help organizations and brands tell their stories through compelling visual, cross-platform communications. I do just about everything, but specialize in video production and user experience design.

Jul 2011 - Jun 2016

Founder and CEO

Delivery Unit

Led an early-stage enterprise software-as-a-service startup focused on performance management automation for government and nonprofit organizations.

Sep 2015 - May 2016

Head of Product

Sac2050

Sac2050 is the next phase of Public Innovation. We're engaging the public to develop a shared vision for the Sacramento region. That vision will be translated into measurable goals to support the development of a civic operating system to track progress toward those goals. In addition, we will link the programs and activities of public and nonprofit organizations with their social impact. I'm responsible for bootstrapping this vision into reality and developing the end-to-end product experience. No pressure.

Dec 2014 - May 2016

Product Manager

Public Innovation

Laid the foundation for a nascent civic innovation and social entrepreneurship ecosystem in the Sacramento region. Developed civic technology products, incubated civic projects, empowered change agents, and brought people together to solve public problems and improve the citizen experience. Ultimately, we could not create sufficient market demand to sustain a civic incubator in Sacramento, so we pivoted to a product-focused model with the advent of Sac2050.

Aug 2012 - Nov 2014s

Senior Associate

California Forward

Advanced critical governance/structural reform policies for the state of California related to elections, the budget process, and civic engagement. Performed strategic planning, data analysis, and public policy development.

Jan 2008 - Jul 2011s

Executive Fellow & Policy Analyst

Business, Transportation & Housing Agency

Advised executive staff in the Schwarzenegger Administration on a variety of public policy issues facing the agency, which oversees many of the largest departments in the state. Led the implementation of an Executive Order to expand broadband deployment by streamlining the permitting process and helped state agencies better collaborate.

Dec 2006 - Dec 2007

Legislative Intern

Fair Political Practices Commission

Analyzed and tracked legislation and served as an assistant press secretary.

Jun 2006 - Aug 2006

Education

University of California, Davis

Master of Business Administration (MBA) Coursework (DNF)

Completed half of the program, after which I resisted the sunk cost fallacy and determined that the marginal benefit of finishing my MBA would not exceed the marginal cost.

2011 - 2013

Sacramento State University

Master of Public Policy & Administration (MPPA)

Specialized in political reform in advanced democracies.

2008

University of California, Santa Barbara

B.A. Philosophy

Where I learned how to think.

2005

American River College

A.A. Social Science

Where I navigated getting out of being lost in life.

2005

Core Values

Empathy

I’m committed to helping people and making a difference in their lives. I use empathy as a tool to see things from the perspective of others and develop ways to make our interactions more human.

Co-creation

I believe in building things with people, not just for people. This goes beyond mere collaboration. When the users of a product or service are involved in the development process, it’s more likely to make a real difference.

Transparency

I believe that openness and transparency take the friction out of collaboration and help us better understand how to balance our diverse interests. Together we can maximize the possibilities for mutual benefit by being our authentic selves.

Trust

I believe trust within organizations is critical to developing creative solutions. When we don’t trust each other, we impose rules that inhibit new approaches to solving problems and fear the audacity of hope.

Innovation

I believe that we can always do better and that continuous innovation helps organizations adapt to an accelerating velocity of change in the world. To innovate, we must constantly work to connect the dots.

Experimentation

I am not afraid to fail. Now, you might be afraid if we fail, but I’ve learned strategies to experiment without bearing significant risk. I can help us collect insights to guide future actions by always being in beta.

Community

I believe organizations are communities and that the strength of an organization depends on how tightly woven the community is. When we build teams of people who share a common vision, we nurture our communities.

Resilience

I believe that when things don’t go according to plan, we can and should bounce back quickly. Sometimes we need a change in strategy without a change in vision. Other times a plan isn’t even appropriate in the first place.